Brand Strategy | Event Branding

Grosse Pointe Chamber

Our team wanted to create a woven brand strategy that integrated a better sense of inclusivity, community and opportunity. During this project, we reworked the brand’s copywriting, conducted many surveys and interviews and researched the past and present of the Pointes. While not every city’s history is positive, a challenge we overcame was how we as designers could help promote a better change in the reflection of businesses within the chamber. We ultimately decided:

Mission: The Grosse Pointe Chamber of Commerce is an organization dedicated to unifying the Pointes through civic engagement, equitable business development, and community advocacy.

Vision: The Grosse Pointes are a thriving residential community dedicated to creating and maintaining space for all types of people and their businesses. The Grosse Pointe Chamber of Commerce envisions a future emphasizing equity and inclusion, business expansion, and youth development within the Pointes and neighboring areas.

Essence: Equity. Engagement. Opportunity.

Promise: The Grosse Pointe Chamber fosters the creation, development, and growth of sustainable business models benefiting the community and region as a whole.

After the collaboration with CCS, I was asked to continue working with the Chamber to help lead the transition of the new brand throughout the following summer months. During those months, I was additionally given the opportunity to brand the Chamber’s new art festival event. I was able to think beyond the two dimensional aspects of the brand and think about how the brand could live throughout a three dimensional space.

Collaborators:

Madie Graham - Communication Designer | Teammate

David Taylor - Communication Designer | Teammate

Susan Laporte - Communication Designer | Mentor